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How to Open and Run a Successful Restaurant:
If you're thinking of opening a restaurant, you have
a lot on your plate!
Dig into this comprehensive guide from successful restaurateur
and author Christopher Egerton-Thomas, who dishes out
good advice on everything from coming up with a winning
concept, choosing a location, and equipping a kitchen
to designing the menu, decorating the dining room, and
managing a staff. Whether you want to open an upscale
restaurant or a diner, a bistro or a burger joint, specialize
in ethnic cuisine or go with an established franchise,
How to Open and Run a Successful Restaurant, Third Edition
gives you the essential information to do it right.
The Third Edition of the celebrated soup-to-nuts classic
is updated for today's competitive marketplace and features
an expanded examination of the franchise system, in-depth
discussions on customer relations, and a wealth of information
on staff training-one of the most important ingredients
for success. It covers:
Guidance on financing, taxes, insurance, health and
safety, legal issues, and more
Marketing research, including evaluating local competition
to refine your concept
Evaluating franchise opportunities-the pros and cons
of going with an established concept
Effective staff training-both initial and ongoing
The "feel-good factor"-that intangible quality
that keeps customers coming back for more
All this proven, practical guidance is served up in
Christopher Egerton-Thomas's flavorful style and seasoned
generously with real-life anecdotes and restaurant lore
from around the world that are instructive and entertaining.
This is a must-read for those considering the restaurant
business and a ready reference for restaurateurs who
want to improve their operations.
CLICK HERE FOR MORE INFORMATION
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